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China is to tighten oversight of its TV advertisement broadcasts, the Beijing Times reported on Monday quoting Gan Lin, vice director of the State Administration for Industry and Commerce (SAIC).
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According to Gan, the SAIC will also start investigations into mobile and internet advertisements, product placements, and advertisement alliance cheating.
The SAIC found 46,000 cases of illegal advertisements last year, resulting in fines of 244 million yuan ($37.58 million).
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