Domestic

Poly (HK) sets higher 2011 home sales target

(Agencies)
Updated: 2010-12-30 14:31

HONG KONG - Poly (Hong Kong) Investments Ltd has set a higher sales target for next year as the mid-sized Chinese developer focuses on second- and third-tier cities, which are less vulnerable to government tightening measures, Reuters reported Thursday.

Poly (Hong Kong) Investments Ltd set a sales target of 18 billion yuan ($2.3 billion) for next year, 64 percent higher than its recorded sales of 11 billion yuan for this year, which itself exceeded a target of 10 billion yuan, the report cited the company's chairman.

"There are some uncertainties and volatility in next year's housing market, especially with the government likely to continue its tightening measures," Chairman Xue Ming said during a shareholders' meeting, the report said.

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Poly (Hong Kong) had decided to focus on second- and third-tier cities, where there was more real demand and less speculation, executives said.

Housing prices in China have risen strongly since the second half of last year, with speculation rife in first-tier cities, such as Shanghai, where prices have risen by almost 20 percent this year, the report said.

Xue said despite the cooling measures implemented this year, including higher mortgage rates and restricted lending in the property sector, he expected the government to introduce more if prices rise further, it reported.