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Beijing expo to promote time-honored brands

By Hu Yang (chinadaily.com.cn)
Updated: 2010-10-28 16:19

An exposition will be held in Beijing next month to showcase and promote China's time-honored brands. The expo will serve as a platform for the long-established enterprises to share experiences and establish cooperation as well as bring in new business opportunities.

More than 200 established enterprises from all over China will participate in the expo, held by the Beijing Municipal Commission of Commerce and China General Chamber of Commerce at the National Agriculture Exhibition Center from Nov 2 to 7.

An Huimin, vice-president of the China General Chamber of Commerce, said the expo is a platform for time-honored brands to communicate and cooperate. Many old and famous enterprises have opened chain stores all over the country or have plans to. Some brands also have outlets abroad.

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About 62 percent of exhibitors are food enterprises, followed by wine, handicraft, tea and Chinese traditional medicine enterprises. Household names such as restaurant Quanjude, pharmaceutical company Tongrentang and liquor producer Xifeng will also be seen at the expo.

A fair for enterprise buyers will be held on the morning of Nov 2, according to Zhang Shaning of the Beijing Municipal Commission of Commerce, who said more than 50 enterprise buyers, mainly supermarkets and catering enterprises, have been invited; the buyers can also contact exhibitors during and after the expo if they are interested.

The six-day event will be open to the public for free, and performances by exhibiting enterprises will also be staged.

A forum concerning the development of time-honored brands is scheduled for Nov 3 as part of the expo.