Dell's retail strategy hits target

By Wang Xing (China Daily)
Updated: 2008-03-01 10:11

The world's second largest computer maker Dell Inc said on Friday it would continue its retail strategy in China to tap the country's vast number of consumers.

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"Our retail strategy in China is doing very well and we have seen excellent results," Steve Felice, Dell's president in Asia-Pacific and Japan said. "We will continue looking for additional strategy partners in the region."

Even so, he refused to disclose whether the company is in talks with other local partners.

Dell posted revenue of $16 billion in the fourth fiscal quarter ending Feb 1, an increase of 10 percent compared with the same period the previous year. But its profits dropped 6.4 percent.

Its revenue in Asia rose 28 percent year-on-year to $2.3 billion.

Felice attributed the rapid rise in the Asian market to strong growth in India, China, Australia and New Zealand, where revenue growths reached 57 percent, 32 percent and 29 percent, respectively.

"The demand for our products is healthy," he said, noting the company's business in the region was not affected by fears of a possible world economic slowdown.

He said the bad weather that hit many regions in China during the past few weeks did not have an impact on Dell's business in the country and revenue growth in Asia will outpace the company's overall growth this year.

Last December, Dell said it will expand to 1,000 Chinese cities through a continued expansion of Dell's direct sales model and increased partnerships with local retailers.


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