Chrysler still keen on China market

Updated: 2007-05-31 13:47

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Recently, DaimlerChrysler completed its reorganization, with Cerberus Capital Management LP gaining 80.1 percent of Chrysler Group and DaimlerChrysler keeping the rest. "However, it will not affect Chrysler's business in the Chinese market and we will continue to release our models in China," said Simon Elliott, president and chief executive officer of Chrysler (China) Sales Company.

When the Chrysler 300C entered into production in Beijing last year, its monthly sales averaged 1,300 units. Beijing Benz-DaimlerChrysler will maintain the momentum and is going to bring in another Chrysler model called the Sebring soon.

"We are really keen on the Chinese market, and we will have 10 models including the Chrysler 300C here in China by the first quarter of next year," said Eric Ridenour, chief operating officer of Chrysler Group. "Chrysler and Jeep brands will have 60 more dealers for a total of 130 next year in China, while Dodge will have 60 independent dealers by the end of this year."


The full text is available in the May Issue of AutoChina.

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