Fried chicken empire KFC yesterday announced it had signed a deal with
B&Q China to set up drive-through restaurants at selected stores.
The
first of the new KFC restaurants will be located at three B&Q stores in Shanghai, Qingdao and Wuxi. In the next three years, KFC plans
to open 100 more drive-throughs in China through partnerships of this
kind.
The move, together with a similar one taken by McDonald's China
last year, provides a glimpse at the sort of expansion other chain restaurants
may follow in coming years, said Guo Geping, chair of the China Chain Store & Franchise Association (CCFA).
Last
June, McDonald's announced it would open drive-through restaurants at selected
Sinopec service stations.
KFC drive-through
restaurants, located inside B&Q stores or around parking areas, will be
different from other drive-throughs in having a 100-meter-long track tailored
for automobiles to wait in a queue. Drivers will be able to get what they want
in few minutes without getting out of their cars.
"KFC is seeing
drive-throughs as a major way to expand local business," said Sam Su, president
of Yum! Brands Inc China Division.
KFC drive-throughs should not be new
to Chinese customers. In 2002 and 2005, KFC set up two in Beijing and Shanghai.
"Business is going well," said
Su, adding it costs more to set up a drive-through but the profits are enticing.
"The partnership (with B&Q) is a perfect example, and we will try to have
more partnerships of this kind. The 100 restaurants will not only be located in
B&Q branches, but also at other chain stores."
Since its first store
opened in Shanghai in 1999, B&Q has opened 58 stores in China, and will have
100 by 2010, said Mariusz Gliwinski, president of B&Q
China.
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