The Chinese Commercial
Advertising Association recently issued a research report on the country's
distribution of brands in 2005. The report was published at the August issue of
the International Advertising magazine.
According to the report, the catalogue of China's brands from 2003 to 2005
altogether involves 914 brands. In terms of distribution among provinces,
Guangdong has 163; Zhejiang, 137; Shandong, 119; followed by Jiangsu (97),
Fujian (59), Shanghai (50), Henan (33) and Beijing (31).
By regions, the area, including Guangdong, Zhejiang, Shandong and Jiangsu,
boasts the most brands; while the area, including Shanxi (9), Guangxi (9), Anhui
(9), Shaanxi (8), Yunnan (8), Jilin (8), Inner Mongolia (7), Guizhou (6), Hainan
(3), Gansu (2), Ningxia (2), Qinghai (1) and Tibet (1) has the least brands.
The brands involved in the report include Chinese Famous Trademarks and
Chinese Top Brands. The elements of a brand include first-of-mindness, market
coverage, consumers' cognition, and brand loyalty, according to the report.
The list of Chinese famous brands, which was initiated in 2001, is refreshed
annually and the honorable titles granted to products are effective for three
years.
In 2005, the Chinese Famous Brands Strategic Promotion Committee reviewed 22
categories of Chinese famous brands whose honorable titles have expired such as
ice lockers, electric water heaters, beer, milk powder and toothpaste.
Meanwhile, the committee added 65 categories into the list, including maize
starch, soy milk powder, edible plant oil, and so on.
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