Center
Lights,camera, Internet
By Li Weitao (China Daily)
Updated: 2006-07-17 09:08
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With 3G telephony, mobile phones users will be able to download video clips to their handsets. Operators and technology vendors have already been testing mobile TV, which enables TV broadcasting on mobile phones.
However, "few people would watch a TV series on the go. They prefer video clips," says Koo.
The best part of the story is that users generate most video clips.
Yoqoo recently clinched a partnership with the Institute of Digital Media Technology (Shenzhen) Ltd to boost the attractiveness of the video offerings on the website.
The partnership deal enables Internet users to dub parts of 3-dimension (3D) film Thru The Moebius Strip, designed by IDMT. The film, with an investment of 130 million yuan, is expected to be released next month.
Subscribers to Yoqoo can dub the eagerly anticipated film with different styles, and even with different Chinese dialects, to compete for a prize.
The response is very good, according to Koo, as the contest is getting users more involved in content production. The benefit for IDMT is that Yoqoo can help it promote the film. Such an unconventional advertising could help the film reach much more potential consumers.
Koo also expects more studios will post trailers on Yoqoo as part of their marketing strategy.
In the United States, Hollywood and some cable networks have teamed up with YouTube to promote their films or TV programmes.
Chinese directors are also showing increasing interest. Lu Chuan, who directed Ke Ke Xi Li, has built a small "studio" at Yoqoo and uploaded many features of the film to the website to share with other Internet users.
The film, which is about volunteers protecting the Tibetan antelope from ruthless poachers in remote western China, won the best film award in 2004 at the Golden Horse Awards.
Users' increasing craze will help build Yoqoo into a consumer-to-consumer (C2C) platform for video sharing, says Koo.
"We are aiming to become the leading Internet media company in China."