Lights,camera, Internet
By Li Weitao (China Daily)
Updated: 2006-07-17 09:08 With 3G telephony, mobile phones users will be able to download video clips
to their handsets. Operators and technology vendors have already been testing
mobile TV, which enables TV broadcasting on mobile phones.
However, "few
people would watch a TV series on the go. They prefer video clips," says
Koo.
The best part of the story is that users generate most video
clips.
Yoqoo recently clinched a partnership with the Institute of
Digital Media Technology (Shenzhen) Ltd to boost the attractiveness of the video
offerings on the website.
The partnership deal enables Internet users to
dub parts of 3-dimension (3D) film Thru The Moebius Strip, designed by IDMT. The
film, with an investment of 130 million yuan, is expected to be released next
month.
Subscribers to Yoqoo can dub the eagerly anticipated film with
different styles, and even with different Chinese dialects, to compete for a
prize.
The response is very good, according to Koo, as the contest is
getting users more involved in content production. The benefit for IDMT is that
Yoqoo can help it promote the film. Such an unconventional advertising
could help the film reach much more potential consumers.
Koo also expects
more studios will post trailers on Yoqoo as part of their marketing
strategy.
In the United States, Hollywood and some cable networks have
teamed up with YouTube to promote their films or TV programmes.
Chinese
directors are also showing increasing interest. Lu Chuan, who directed Ke Ke Xi
Li, has built a small "studio" at Yoqoo and uploaded many features of the film
to the website to share with other Internet users.
The film, which is
about volunteers protecting the Tibetan antelope from ruthless poachers in
remote western China, won the best film award in 2004 at the Golden Horse
Awards.
Users' increasing craze will help build Yoqoo into a
consumer-to-consumer (C2C) platform for video sharing, says Koo.
"We are
aiming to become the leading Internet media company in China."
(For more biz stories, please visit Industry Updates)
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