World Cup helps industry score profits
By Zhan Lisheng (China Daily)
Updated: 2006-07-11 08:38 "We had special promotions throughout the competition, which helped increase
sales."
Lu said that foreign whisky and European lagers were the big
sellers.
Qu Subei, marketing director of Deluxe Bar on Yanjiang Road, a
popular nightspot in the city, said the tournament brought big
profits.
"Sales of spirits and beer made substantial contributions to our
business," Su said. "I wish the World Cup hadn't ended so soon!"
A bottle
of foreign spirits costs between 500 yuan (US$61) and 1,000 yuan (US$125) in
bars in the southern city.
Local residents said they had no regrets about
the amount they spent watching the games.
"It's a pleasure to gulp beer
and sip Chivas in a bar while watching exciting football matches," said Yang Yi,
a lawyer who watched almost every game at a local pub.
He said that he
spent about 6,000 yuan (US$740) on drinks during the period, and his friends
spent more or less the same.
"We sometimes betted on games, and whoever
lost had to down a glass of beer or a shot of whisky," he said.
"Alcohol
can make football games more enjoyable. However, excess drinking is bad for
you," warned Qiu Baihua, a doctor with Guangzhou Huaqiao Hospital.
She
said that her hospital had received several drunk fans early in the morning
during the past month, with one in such a bad state that he had already entered
a deep coma before he arrived.
(For more biz stories, please visit Industry Updates)
|
