Imported car prices are expected to remain high due to a rise in the value of
the yuan and a short supply.
Those two factors combined to offset a tariff reduction.
Volkswagen AG, European's largest carmaker, lowered prices of its Touareg V6
sports utility vehicle. The biggest reduction was 170,000 yuan (US$21,250) and
some models now have a sticker price of 690,000 yuan, according to the company's
statement over the weekend.
It also cut the price of its 4.2-liter Phaeton V8 luxury sedan from 1.13
million yuan to 1.08 million yuan. A Phaeton V6 is now available for as low as
828,000 yuan while a Phaeton W12 can be purchased for 1.65 million yuan, the
company said.
Germany-based Volkswagen is the first auto manufacturer to adjust its pricing
strategy after China further reduced taxes on imported cars from 28 percent to
25 percent on Saturday - part of the nation's commitment to the World Trade
Organization.
An analyst said the price cut would likely boost Volkswagen's sales.
The imported car market cooled a little after China capped an up to 20
percent excise tax on SUVs and luxury sedans since April 1. However, other
carmakers including Mercedes-Benz, BMW, Bentley and Renault said they would not
lower prices.
"The appreciation of the yuan, which already offset the slight decline in
duties, increased our costs," said Huang Lixin, general manager of Bentley's
agent of east China. "Customers of high-end models are not so price-sensitive
and the short supply will keep prices high," saids Huang. He predicted prices
will rise in the second half of this year.
More than 50 Bentley's were sold between January and the end of June in
eastern China compared with 35 last year. Some customers will have to wait until
next year to get their car. Foreign automakers also stepped up other measures to
boost sales instead of reducing prices.
Mercedes-Benz recently equipped all its S series with a DVD Chinese-language
voice navigation system after adding a night view assist on its S350 to boost
competitiveness.
(For more biz stories, please visit Industry Updates)