By Charles Zhang, Founder and CEO of Sohu.com
About four years ago, after many years at MIT, I went back to China with two
suitcases. Then, there were about 3,000 Internet users in Beijing, China, and I
spent half a day to get Internet access, providing the identification necessary
and completing a very lengthy registration. At that time, China was still in the
Internet Dark Age. Now, China has about 10 million Internet users and everybody
is talking about the Internet.
In the past few years, we have come a long way. I wanted to start an Internet
company and was trying to raise some capital. But nobody in China understood
what venture capital was, so I had to come back to the U.S. to find money.
Fortunately, some of my former colleagues at MIT, including Professor Ed Roberts
and Nicholas Negroponte, the founder of the media lab, provided the seed
capital. We started the company, Internet Technologies China, which launched
Sohu.com. Later ITC was renamed Sohu.com.
In the past few years, we have been able to persuade Beijing Telecom to allow
us to put our first server into China's Internet infrastructure. The whole
society had already accepted the Internet content provider concept and the
advertising model. We introduced the first advertisement on the Internet in
China, the first search directories and the concept of venture capital. We have
been the main concept leader and educator regarding the Internet in China.
Four years ago, I was the only person going back to China to start an
Internet company. Now, probably 10,000 overseas students have returned to China
to start dot-coms. If you go to the universities and ask Chinese overseas
students what they want to do after graduation, probably 80 percent of them will
say they want to start a dot-com company.
The 10 million people using the Internet in China today will probably grow to
20 or 30 million within a year. There are between 50 and 100 million pages
downloaded in China everyday. Sohu.com alone gets 10 million hits per day. And
when we add up all the portal sites, you reach something like 100 million pages
downloaded. By comparison, Yahoo has 300 million per day. So Internet use in
China is quite significant compared to a few years ago.
The Internet may be the quickest portal into a billion-person emerging
economy.
The Internet has become very hot and very popular, not only with the students
and with the dot-com companies, but with the traditional media. Every newspaper
has a dot-com IT section talking about the Internet. In other words -- China has
come a long way.
What does this mean for China? What is the impact of the Internet on China? I
believe that the Internet is really about choices. Before we had the Internet,
Chinese people had limited access to information. After the Internet, there has
been a quantum leap in terms of the amount of information that people can
access. Through the Internet, you can read over 70 newspapers throughout China.
You can find out which city is the most polluted when planning where you want to
live. If you travel, you can find out which airline has the safest record. With
information, you have the ability to decide things. March 15th in China is
called the Day of the Rights of Consumers. Now, if you buy something that you
are not happy with, you can easily find alternative providers, and the Internet
facilitates this.
The Internet, of course, also provides more information about different
political agendas. But really, it is about people becoming more informed about
everything -- what to buy, where to live, who to do business with and so on. In
the daily life of the Chinese people, the Internet is all about the right of
choice on a very large scale. The result is the whole society, both the
government and individuals, becoming more informed and able to discuss things.
And the whole society just becomes more intelligent. So the national I.Q. has
jumped significantly, and this is just the beginning.
In China today, there is not only the proliferation of the Internet sites and
users but also a very important trend of decentralization. A market economy is
forming. And in learning to work in a market economy, we must compress
everything that has happened in the West in the last 50 years into a few short
years.
So, with both decentralization and Internet development compressed in such a
short period of time, there is a steep learning curve for the government,
officials and businesses. It is only by proactive, constructive working together
that we can make things happen. One example is how we persuaded Beijing Telecom
to put up an Internet server. They wanted to organize it the old "central
planning way." They would have organized all the content on the server in
Beijing and would have ordered everyone to put up this or that information. We
persuaded them that this was not the way to build it. You have to rely on the
society for the content and allow people to create it their own way. You have to
rely on many, many companies backed by venture capital to build the site and to
build many sites. After a lot of discussion, they said, "Okay, Charles, maybe
you know. We will give it a try. You can put your server there."
That is the first server we put on Beijing Telecom, later followed by many,
many servers by different companies. And Beijing Telecom's infrastructure became
the largest server farm in China, hosting all the major portals. Now, private
businesses are building sites instead of Beijing Telecom allowing only one
central commission to build content for people to read.
This is definitely a constructive process. We worked with the government and
persuaded them. We realized that we have to really work together with the
government to accelerate this learning process. By working together and by
proactively cooperating, it will be possible to create a legal infrastructure
and to understand different issues. China is in a major transition and that
transition is not that easy. It is not just building things like skyscrapers in
Beijing and Shanghai, but also changing the mentality of the media. We are
trying to embrace all these new things in a few years. And the only way to
succeed is by constructively working together.
For the original, pls clickhttp://www.govtech.net/magazine/visions/aug00vision/China/index.php
(For more biz stories, please visit Industry Updates)