Raising a voice for African talent
China extends its proven business models in the continent beyond infrastructure to providing a competition platform for young, ambitious musicians, Xing Wen reports.
As the sixth of 11 children, Kinyanjui is deeply motivated by the support of his loved ones.
Speaking about his long-term aspirations in joining the competition, he says, "When I say long term, I mean billboards, producers, traveling from one country to another, and also providing for my family — giving them a lifestyle they never had. I want to be the type of brother they can say, 'I can count on him'."
Allan Bosire, a single father of a 2-year-old son, is also driven by his commitment to his family to compete in the show.
A self-taught instrumentalist, he views this opportunity as pivotal to building a sustainable musical career — one that not only fulfills his own aspirations but also inspires his son.
"It's the first major competition I've ever undertaken, and honestly, I'm just fumbling through the dark. But so far, so good," Bosire admits.
