Shiseido China CEO highlights the charm of Chinese traditional culture

By Zheng Yiran, Zhang Chenxu | chinadaily.com.cn | Updated: 2025-11-07 15:42
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The eighth China International Import Expo is underway in Shanghai from Nov 5 to 10. During the expo, Toshinobu Umetsu, Shiseido China and Travel Retail CEO, said that if he were a traveler to China, he would buy Chinese cultural stuff, including traditional clothes, incense and pictures.

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