Fruitful friendship
'King of fruits' helps connect Chinese and Malaysian people
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For Malaysia, durians are more than just a symbol of culinary tradition — they are an economic powerhouse.
With approximately 90,000 hectares of durian plantations producing between 500,000 and 550,000 tons annually, the durian industry has become a crucial driver of Malaysia's rural economy.
Now, the opening of the vast Chinese market is accelerating this growth.






















