A never-ending book of wonders

Radnaeva is in the process of writing a book that decodes Chinese business culture for Russians.

"It's important to search for regional specialties, whether Tianjin's fried dough twists or Yunnan province's mushroom hot pot. Food is China's universal language," she recommends to her compatriots.

Radnaeva is looking forward to visiting Xi'an later this year.

"Every Russian knows about the Terracotta Warriors," she says, adding that she will also explore local night markets and Tang Dynasty (618-907) poetry readings.

Irina Antonova, a senior executive at Russian Tour, notes that China's high development rate offers comfortable leisure and travel experiences, which have driven more Russians to explore the country.