Bvlgari set to grow market presence

Renowned Roman high jeweler Bvlgari, recognizing China as its primary market, intends to further expand its presence in the country and foster close collaboration with young artists, Bvlgari CEO Jean-Christophe Babin said at the 7th China International Import Expo (CIIE).

As part of the LVMH Group, Bvlgari is making its fifth appearance at the CIIE from Nov 5 to 10, displaying a selection of Bvlgari creations, artworks and interactive experiences to deliver its diverse cultures.

Adorned with hues reminiscent of Rome, the booth features a contemporary style that pays homage to the brand's iconic Italian art of living.

The artwork Zhu Long (Candle Dragon) by contemporary artist Wu Jian'an is also showcased at the booth. This piece, a component of the Bvlgari Serpenti Factory art project, has been featured in numerous cultural and art centers worldwide. Featuring the snake-bodied ancient Chinese God Zhu Longas the main image, the artwork forms an intricate structure and effect leveraging modern cutting and setting aesthetics and techniques developed from gold and silver coating.

"Art for us is extremely important. We have announced this year the Bvlgari foundation, and the main mission of the foundation is to promote young artists," Babin explained.