Bottoms up! Qingdao International Beer Festival opens
Tsingtao Brewery, a local favorite, offers two beer tents and a beer garden at the festival. The 1903 Beer Tent, designed with two stages, aims to enhance visitor interaction and offer diverse drinking experiences, according to company executives.
On Saturday, a seminar brought together representatives from countries and regions including China, Germany, Belgium, South Korea, and Japan. They shared insights on hosting world-famous beer festivals under the International Beer Festival Alliance Cooperative Mechanism, established in Qingdao in 2019.
Participants agreed that beer festivals are irreplaceable in promoting a city's image, marking a significant step from festival events to city branding.
"Beer unites and connects people across the world," said Rita Maria Roider, director of the China Office of the Department of Labor and Economic Development of Munich, adding that beer festivals create a friendly and open-minded atmosphere for international exchanges.
Roider noted that the Qingdao International Beer Festival significantly contributes to the city's image as an open-minded and vibrant city, boosting its economic strength and cultural activities.
Inaugurated in 1991, Qingdao's beer festival has grown into the largest and most influential beer event in China. It is now one of the four major beer festivals in the world.
