Gigantic Gonzo snacks sell big in Hunan

By Zou Shuo in Changsha | | Updated: 2024-05-17 15:17
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For snack lovers, the mega munchies offered by chain store Lingshi Henmang have made the business into a must-visit destination — a perfect place to spend some leisure time and take pictures for social media platforms.

Supersized Lay's potato chips packaged in 1.5-meter-tall boxes and Oreo cookies that are seemingly too big to carry, these eccentric products have made the Lingshi Henmang stores popular with young people. Hashtags about the gigantic snacks have garnered billions of views on social media platforms, with armies of enthusiastic consumers heading to the stores in Changsha, Hunan province.

Pictures of customers carrying the snacks generate a hefty volume of online views and draw questions from netizens about where to get their hands on them.

The brand opened its first store selling the big snacks in Changsha in January. After being flooded by demands equally as impressive as the snacks' sizes, another branch opened in the city in March.

The super-sized snacks, which typically sell for around 100 yuan ($13.84), contain a dozen packs of normal-sized munchies as well as other side products from the companies.

For example, a supersized Oreo cookie package contains 14 smaller packs weighing 97 grams each, plus a random gift. With the Gonzo potato chips, which sell for 78 yuan, you get a gift plus 15 packs of chips weighing 35 grams each.

During the Labor Day holiday, the two stores brought in 7.15 million yuan from the novel snacks, with the highest daily sales volume reaching a record of more than 910,000 yuan, the company said.

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