Watchmaker sees time for a new product

Nearly a year after opening its first store on the Chinese mainland in Shanghai, Swiss watchmaker H. Moser & Cie unveiled its new product in cooperation with Alpine Motorsports last week.

The watchmaker hosted the Shanghai event titled "GET ON THE FAST TRACK" and unveiled the Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition together with Alpine F1 driver Pierre Gasly, coinciding with the 20th anniversary of the Formula 1 Chinese Grand Prix.

Limited to 100 sets, the launch celebrated H. Moser & Cie becoming the first global partner of Alpine Motorsports in February.

The cooperation will enable the watchmaker to be present across all of the Alpine Motorsports programme, including the BWT Alpine F1 Team, the Alpine Endurance Team, and the Alpine Academy, according to Edouard Meylan, CEO of H. Moser & Cie.

"We want to get more visibility, and Formula 1 is an amazing platform. And together with Alpine, they are pushing their brand in very strategic markets for us, like the Chinese mainland, the US, and the Middle East where we want to continue to develop," Edouard Meylan said.

He further pointed out that the cooperation, more importantly, gave H. Moser & Cie the possibility of developing a sporty and bold watch that hadn't been attempted before.

From its foundation in 1955, modifying Renault cars for racing, Alpine created one of the most iconic rally cars of the 20th century. H. Moser & Cie, with its almost 200-year history, is the challenger in the watchmaking world.

Besides being similar in heritage and genetics, there is also a very strong emotional connection between the two brands, since the Meylan family, owner of H. Moser & Cie has a profound history with Alpine cars, owning and racing them.