Timeline

2018: Kuaishou launches a project to divert internet traffic on the app to 100 rural entrepreneur vloggers in a bid to promote development of the rural economy.

2019: Kuaishou starts a program to help grassroots officials spread farming know-how using means including livestreams and short videos.

2020: Kuaishou launches a series of online sales promotion activities to help ease the pain felt by some food-growing areas due to COVID-19-induced restrictions.

2021: ByteDance, which owns short video app Douyin, works with authorities in Lishui, Zhejiang province, to conserve ancient hamlets. As part of the program, Douyin influencers with large followings are invited to introduce such villages to their followers.

2021: ByteDance trains farmers and farm produce distributors in more than 100 counties across the nation to host livestreaming sessions.

2022: ByteDance encourages livestreamers to create content on topics such as local specialties, traditional customs, breathtaking scenes and farming activities.

2023: Kuaishou launches a village broadcaster training program and promises to divert internet traffic to vloggers making rural-related content.