80% of Chinese youth admit to online shopping addiction: Survey

A recent survey by China Youth Daily reveals a concerning trend — nearly 80 percent of respondents admit to struggling with online shopping addiction, with women experiencing a more severe condition than men. The study, which surveyed 1,001 individuals, highlights the psychological and financial consequences of excessive online shopping, particularly among younger generations.

The survey identified several key factors contributing to this behavior. A significant majority of respondents (55.2 percent) attributed their "shopaholic" tendencies to the fear of missing out on deals and discounts. Additionally, nearly half (45.4 percent) revealed they use shopping as a way to cope with stress from work and daily life. These motivations were found to be more prevalent among female respondents.

Further analysis revealed a generational gap, with individuals born in the 1990s and 2000s expressing the highest levels of online shopping addiction. These findings raise concerns about the long-term impact of this behavior on young people's mental and financial well-being.

Several respondents shared their personal experiences with the negative consequences of excessive online shopping.

One participant surnamed Jiang noted the constant pressure to consume created by online platforms and the ease of accessing installment plans, which can lead to debt traps. Similarly, another one surnamed Wu highlighted the detrimental effects on mental health, including feelings of emptiness, insignificance, and social isolation.

Nearly 60 percent of respondents acknowledged the potential for excessive spending and reliance on loans due to uncontrolled online shopping. Moreover, 45.4 percent reported feeling more socially isolated as a result of their shopping habits, and 38.6 percent described an increasing sense of emptiness with increased online shopping time.

Zhang Kuo, a professor of social psychology at Nankai University, emphasizes the dangers of consumerism and the immediate gratification offered by online shopping. He warns against the potential for self-objectification and financial risks associated with this addictive behavior. To combat these negative consequences, Zhang encourages individuals to prioritize non-material and spiritual fulfillment.

The findings of this survey underscore the urgent need for awareness and education regarding online shopping addiction. By understanding the psychological and financial pitfalls, individuals and society can work together to develop healthier and more mindful consumption habits.