Messi mania engulfs Miami

Messi's arrival has also impacted breweries like Prison Pals Brewing Co., which sells a beer bearing Messi's number 10. The can is painted pink with black lettering, a replica of Inter Miami's colors.

Argentine grill The Knife offers a Messi mojito cocktail and the Hard Rock Cafe is launching a new "Messi Chicken Sandwich" made from the soccer star's favorite "milanesa" (meat cooked in bread crumbs).Messi T-shirts, pants, sweatshirts with hood and water bottles will also go on sale.

"When we found out that he decided to choose Miami as his South Florida home, it was incredible for us," said Elena Alvarez, vice-president of global sales for Hard Rock International. "We are very, very grateful and we have him as a brand ambassador and we are launching (the new sandwich) at the same time that he is moving here."