Threads app attracts 100m users in 5 days

SAN FRANCISCO - Instagram's text-based app Threads reached 100 million signups in five days since it was launched on June 5, according to the company.

Adam Mosseri, the head of Meta's Instagram, confirmed the milestone on Monday morning. "100 million people signed up for Threads in five days. I'm not sure I can wrap my mind around that fact. It's insane; I can't make sense of it," he said.

"But we know this is a race to the starting line... We certainly did things out of order, but I promise we will make this thing great," he added.

Mark Zuckerberg, the chairman and CEO of Meta, noted that the app attracted 2 million signups in two hours, 5 million signups in four hours, 10 million registered users in seven hours, and more than 30 million people had signed up less than one day.

The app hasn't launched in the EU countries yet due to ongoing privacy concerns about Meta. Before the launch of Threads, OpenAI's ChatGPT was one of the fastest-growing consumer products, achieving 10 million daily users in 40 days and 100 million monthly users in nearly two months.