Montblanc brings limited collections to 5th CIIE

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2022-11-07 15:08
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The writing tools that pay tribute to climbing for the first time Mont Blanc are showcased during the 5th CIIE in Shanghai. [Photo provided to China Daily]

As the first brand of Richemont Group to enter the Chinese market, German luxury brand Montblanc along with other brands of Richemont has participated in the 2022 China International Import Expo for the third consecutive year.

Montblanc is presenting several limited collections, including the writing tools that pay tribute to climbing for the first time Mont Blanc, the series that pay respects to Queen Victoria and Prince Albert, and the limited edition of the "Dragon Cruise" series that are inspired by oriental culture, allowing audiences to closely appreciate the master skills of Montblanc writing tools that integrate high-end jewelry.

A writing culture exhibition area was launched in the Montblanc Pavilion, presenting the classic collection files such as the design sketch and combining many precious words, pictures, video records, and visual materials of works to tell the story of Montblanc.

Founded in 1906, Montblanc creates every product with exquisite craftsmanship, including writing tools, high-end timepieces, leather goods, accessories, perfume, and glasses.

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