Shanghai to open public cultural space for time-honored brands

By WANG YING in Shanghai | | Updated: 2022-09-29 20:21
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The city's first public cultural space dedicated to time-honored brands will be open beginning Saturday (October 1).

Situated at an alley in Shanghai's Jing'an district, the Huashan•263 Time-honored brand hall showcases more than 100 long-established brands through scene-based, interactive and immersive exhibitions.

Shanghai is home to 222 time-honored brands, the most among Chinese cities, and these old trademarks have already become spiritual landmarks of the city's history, said Liu Min, deputy director of Shanghai municipal commission of commerce.

Split into three sections, the brand hall traces the history of Shanghai's commercial civilization, explores the time-honored brands that have accompanied generations of Shanghai people ranging from manufacturing and shopping to culture and service, and offers interactive experiences.

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