French luxury goods company LVMH Group signed an agreement to attend the fifth China International Import Expo on June 21.

Marc-Antoine Jamet, secretary general of LVMH Group

Sun Chenghai, deputy director-general of the China International Import Expo Bureau

Marc-Antoine Jamet, secretary general of LVMH, hailed China as a vibrant, huge and growing market and a major source of inspiration for the group at the signing ceremony. He added that holding the expo as scheduled against the backdrop of COVID-19 showcases China's confidence and its bright economic development prospects.

The booth of LVMH Group at the fourth CIIE in 2021

During the fourth CIIE in 2021, LVMH set up an over 600-square-meter booth that was inspired by the La Samaritaine, a department store and also a landmark in Paris. The layout of the booth was themed around the "alliance of nature and creativity" – the group's new vision of luxury which is centered on making environmentally friendly products.

LVMH is among the first group of multinationals that have invested and achieved substantial development in China. Hennessy, one of its brands, started to export cognac to China in 1859, while the first Louis Vuitton store in China opened in Beijing in 1992. The group presently has over 1,800 stores and more than 20,000 employees in China.

The group will showcase its products at the fashion and jewelry section of the consumer goods exhibition area during this year's expo. Other exhibitors at the section include Richemont, Dolce & Gabbana, Burberry, Tapestry, Swarovski and Fast Retailing.

By Zhao Luyang