GNTB using livestreams to promote tourism

By Xu Lin | | Updated: 2022-04-28 16:10
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The German National Tourist Board recently held a news conference in Beijing using digital technology for the first time to provide an on-site audience with an immersive experience of Germany's scenery and culture. [Photo provided to China Daily]

This year, GNTB will continue its marketing in China via its official website, news journals and social media, with its focus being on online activities supplemented by offline events.

The aim is to promote the national image of Germany, attract potential travelers and adjust their tourism products based on the consumption behaviors of Chinese visitors.

Li Zhaohui, head of GNTB's Beijing office, said that before the global novel coronavirus outbreak, Germany's tourism industry had greatly prospered. Overnight stays of inbound visitors to Germany in 2019 was 89.9 million, increasing by 159 percent since 1993. She added that China became Germany's second-largest overseas tourism source market in 2018, and that the overnight stays of Chinese tourists in Germany was over three million that year. In 2020, the figure dropped to 370,000 and last year it was about 160,000, including those who camped. She hoped that when outbound travel resumes in the future, Chinese tourists will still choose Germany to be one of their favorite destinations.

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