Over 1,000 works compete for design awards in Shanghai

Eight pieces of Smurf customized IP products launched by the Smurfs Theme Park in Shanghai, including dolls, puzzles, bubble machine, refrigerator sticker, commemorative coin, and key chain, received the most popular award.

The competition also attracted many innovative delicacies presented as traditional dim sum gift boxes by classic food brands.

To promote the annual event, the organizers also set up the official account of "Shanghai gifts" on short-video platform Douyin, Chinese version of TikTok, for public feedbacks and exchanges to the creation of Shanghai gifts.