Tibet releases iconic brand for local promotion

LHASA -- Southwest China's Tibet autonomous region on Monday released an iconic brand, namely "The Third Pole of the Earth," to promote the cultural resources and local specialties of the highest place in the world.

The new brand, operated by Lhasa-based The Third Pole of the Earth Industrial Development Co., Ltd., covers local products like natural drinking water, highland barley and yak products, all selected strictly from their places of origin. More will be included, such as Tibetan chicken, caterpillar fungus as well as cultural and creative items.

Tibet has been pushing for sharing with the world its natural ecology, aboriginal culture, and quality products through brand marketing, industrialized operation, and standardized production since the branding strategy was established this year.

Yao Tandong, an academician with the Chinese Academy of Sciences, said it is of great significance and global vision to develop the brand for Tibet, which has unique characteristics, climate and influences.

The brand conference also included a brand development forum, experiencing and e-commerce livestreaming activities to better show the brand image.