W Chengdu makes debut in SW China

W Hotels Worldwide is expanding its footprint into Southwest China with a new addition to its dynamic portfolio－W Chengdu.

The vibrant hotel brand is hoping to set itself apart in the city, offering a stylish and creative approach to hospitality.

Situated in the Chengdu Hi-Tech Industrial Development Zone, the new hotel shakes up the local hospitality scene and creates a welcoming vibe for creative entrepreneurs and stylish trendsetters.

Guests can take advantage of W Insider, which is a unique service connecting guests with the latest happenings on the local scene, such as new restaurants and popular shows.

The hotel's design tells the story of the city's transformation by combining its history and innovation with nods to Chengdu's most famous attractions rendered with unexpected contemporary twists.

UNESCO's World Heritage Site Jiuzhaigou National Park inspired the color palette of the hotel with neutral earth tones contrasted with decor sporting hues of turquoise, blues, violets and magenta.

Mahjong, a popular local game played in teahouses across the city, can be found in tiling motifs and stacked layers throughout the expansive spaces.

Luxurious interiors in bright tones with local touches capture a playful ambiance in the design of W Chengdu's 297 guest rooms and suites.

Customized panda cushions and teapots in each guest room give a nod to Chengdu's local culture and story.

"Much like W, a brand that has redefined modern luxury, Chengdu is a city that is firmly in charge of writing its own narrative, fearlessly embracing the future through music, design, and global culture," said Jennie Toh, vice-president of brand of the Asia-Pacific region at Marriott International.

"With game-changing style and amplified entertainment and innovative culinary offerings, W Chengdu will inject a fresh vibe into the local hospitality scene and offer the most sought-after luxury getaway for locals as well as global jet-setters."