Woman shines with sunflower crafts in Inner Mongolia grassland
With interest-free loans offered by the Hulunbuir government, Wuren established Sunflower Sisters Culture Development Co Ltd and moved her workshop to Ewenki's National Culture Pioneer Park, which was set up in 2016 especially for ethnic minority entrepreneurs and intangible cultural heritage inheritors.
"My business witnessed a significant step forward as the government introduced preferential policies to support the minority group's entrepreneurs," Wuren said. "I didn't have to pay rent for my workshop. In addition, the government also provided a 30,000 yuan subsidy to help tide us over with funding difficulties during the startup stages."
Shouldering the responsibility of inheriting the Ewenki's intangible cultural heritage, Wuren further explored ways to enrich the handicrafts' design and color schemes. She sought business partnerships with local craftsmen and integrated traditional skin carving, crochet and paper-cuts into sunflower making.
After nearly a decade of development, Wuren's small business has already grown to a fairly complete production line, with ethnic handiwork items ranging from earrings, necklaces and headdresses to backpacks, gloves and refrigerator stickers, generating yearly sales of over 1 million yuan in 2019.
