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Livestreaming gives graduates career options

XINHUA | Updated: 2020-08-11 08:12
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People, who livestream, use different stalls to sell their goods at an online trade expo in Shishi, Fujian province, in April. [Photo/Xinhua]

FUZHOU-At 9 pm, Tan Yalan talked to her phone screen, touting a men's T-shirt she was wearing during a livestream.

"Look at this one. This is 100 percent cotton. It's well-tailored and super comfortable. You'll definitely love the way you look in this durable classic," said Tan, 21.

While talking, Tan vanished into a portable fitting room in the 10-square-meter studio. After a few seconds she reappeared in a new style T-shirt.

Tan is among the sprawling groups of people selling shirts and dresses via livestreaming in Shishi, a garment manufacturing hub in East China's Fujian province.

Livestreaming not only stands out as an effective way to boost sales amid the COVID-19 pandemic, but also opens up more job opportunities for college graduates caught in the grim job market due to the tanked economy worldwide.

By March, China had 560 million livestream users, 163 million more than that in December 2018, according to a report by the China Internet Network Information Center in April.

As a former student majoring in marketing, Tan graduated this year from Chengdu in Southwest China's Sichuan province. She came to the coastal city of Shishi in November to complete her internship as required by the college.

"I took to livestreaming as it was related to my major," Tan says, adding that she came to Shishi because of its complete industrial chain, as well as booming livestreaming sales businesses.

Starting from scratch, she became an anchor assistant at first and then a livestreaming director, before sitting in front of the screen for the first time five months later.

To cushion the impact of the epidemic, the local government of Shishi pinned its hope on e-commerce, and encouraged factories and trading companies to sell their products via livestreaming.

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