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Sneakers put men on straight path to spending power

It has long been widely thought that the only consumers worth their salt are women, but that myth has now been well and truly demolished.

By Zhang Lei | China Daily | Updated: 2020-06-20 12:01

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Sneakers are gradually evolving from a niche fashion to a mass market product, a market in China worth more than 100 billion yuan a year, and with increasingly more outlets and platforms from which they are being sold.[Photo provided to China Daily]

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