Shanghai to hold inaugural Intangible Heritage Shopping Festival

Shanghai will launch the first Intangible Heritage Shopping Festival on Saturday, which is also China’s Culture and Natural Heritage Day.

The website Wenhuayun will set up a page dedicated to the festival to sell traditional arts and crafts, foods and peripheral products from 300 stores in Shanghai, Yunnan and Guizhou provinces.

E-commerce platforms, including Taobao, JD and Pinduoduo, will also participate in the festival and offer promotions and discounts for batik, embroidery and bamboo-knitted products.

In addition, 50 activities will be held offline across Shanghai, while short video platform Douyin will offer 10 first-person virtual tours for people to explore various cultural sites in the city, including the Chinese Martial Arts Museum, the Shanghai Traditional Chinese Medicine Museum and the Shanghai Arts and Crafts Museum.

Inheritors of intangible heritage will also showcase their skills, share their stories and share their knowledge through the platform.

The festival will last till June 25.