Six consumption trends in the night economy
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Healthy consumption has become a new trend in China's night economy development, which has shown strong momentum in driving the country's economy according to a report by AliResearch.
Data from 12 surveyed Chinese cities, including Beijing, Shanghai and Guangzhou, indicates that 43 percent of consumption happens at night. Of this, 40 percent is in the catering industry, 50 percent is in the culture and entertainment industry and 40 percent is in online shopping.
The report revealed six consumption trends for the night economy. Let's take a look at what they are.