Cities roll out measures

Hainan province in South China has also developed some 30 measures to help boost tourism after the situation improves. Those measures include rental reduction and exemption, preferential water, electricity and gas prices for tourism enterprises, as well as subsidized loans and insurance. The island province will also facilitate government services for tourism businesses and speed up construction of tourism infrastructure and public facilities.

Zhejiang province in East China has applied big data to stimulate local culture and tourism consumption. It uses inquiries from travel agencies to design tours that better cater to public needs after the COVID-19 situation improves. Governments at various levels in Zhejiang have arranged for culture and tourism businesses to prepare coupons worth 10 million yuan to increase consumption. The province has also held online music and art performances and virtual reality tours of more than 50 scenic spots for the public.

Shanghai has provided financial aid for culture and tourism industries, including refunding deposits for travel agencies, allocating special funds for development in the sectors and providing loans. The Guangxi Zhuang autonomous region and Shandong province have also come up with measures to boost local tourism.