Meet Neon, your new friend who is more than just AI

Your new friend is more than AI – it's redefining reality as the first artificial human.

Welcome to a new kind of life… form. While Apple has been patenting glass laptops and dabbling with driverless cars, rival tech giant Samsung continues to push the envelope through its Star Labs future factory. Star Labs describes itself as a team of scientists, mathematicians, engineers and designers from all around the globe, with a mission of bringing science fiction to reality via the technology of tomorrow.

Most recently, this innovation has taken the form of Neon – what the electronics giant dubs the "first artificial human". Neon is a computationally created virtual being that looks and behaves like a real human, with the ability to show emotions and intelligence.

Unlike bots such as Siri or Alexa, Neon is neither an AI assistant nor an interface to the internet, but can simply be a friend, collaborator or companion. From Spanish to Hindi to Mandarin, and from English to Japanese, Neon is a uniglot and speaks every language. Emphasising reality and responsiveness, Neon functions in real time, with latencies of less than a few microseconds and a lifelike reality that's "beyond our normal perception". Get ready to enter a brave new world.