Singles Day shopping spree: In numbers | Updated: 2019-11-12 15:25

Gross Merchandise Volume of Tmall: 268.4 billion yuan

A screen in Hangzhou, East China's Zhejiang province shows the Gross Merchandise Volume of 2019 Double 11 global shopping festival has surpassed 268.4 billion yuan, Nov 12, 2019. [Photo/Xinhua]

Editor's notes: The annual Singles Day shopping frenzy ended Monday with new sales records achieved by Chinese merchants and e-commerce platforms. Alibaba, the initiator of the Double 11 shopping carnival in 2009, achieved record high sales of 268.4 billion yuan ($38.4 billion) this year.

Let's take a look at some figures from this year's shopping flurry.

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