The love philosophy of China's Z generation

Although Qixi has flown by, the yearning for an ideal love will never fully stop for China's young generation.

Generation Z, today's youngest group, are those born in and after 1995. They have grown up with the internet and are said to be tech-savvy and obsessed with social media.

And now, as they enter adulthood and will soon join the workforce, many wonder about their love philosophies.

Taobao Software and Tantan, the Chinese version of Tinder, issued reports a few days ago that may shed light on the habits, desires and outlook of the generation.

Happy singles in movie theaters

According to Taopiaopiao and Dengta professional, two applications developed by Taobao, 29 percent of users born after 1995 buy only one ticket when seeing a movie, implying most of them are what is known as "single dogs".

Although the majority of viewers are not alone at movie theaters, those who cannot find company won't miss the opportunity for a few hours of entertainment and relaxation.

The report says most "single" viewers choose to watch a movie during the day instead of the night - more often the dating hours for young lovers.

It also shows first-tier cities like Beijing and Shanghai have more viewers who don't mind watching movies by themselves.

It seems these "single dogs" quite have an enjoyable experience at movie theaters in spite of being alone.