Runway success

"This time, Chinese clients were the first to see the Resort collection. Although, the collection is not only made for Chinese people, but for the world," Bourdonnaye told China Daily, the day after the show.

Since taking over as CEO in 2010, he has noticed how much the Chinese market has changed.

"I find Chinese people, and women in particular, are very fast to form opinions, and also change their minds. The world is changing so fast, and they are very curious and aware of what is the latest trend."

He said a decade ago, the younger generations of Chinese tended to go with the most popular brands. But now they are better educated and know themselves better, they tend to choose a brand that matches their personality.

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