From the Fortune 500 to traditional typography

Zhang Wencai, born in the 1990s, loves culture and arts.

In 2013, the young man opened a printing studio in Qingdao, Shandong province to showcase traditional Chinese, wooden movable, typography.

Zhang was a previously a salesman for a Fortune 500 company.

By a chance he once walked into a printing studio and was touched by the typography inside, said Zhang.

He quit his job in spite of his family's objections and then started his business up with his partner, Ruan Tongmin.

After six years of struggles, more than 150 franchise outlets have been founded in a number of countries, and Zhang's studio name, Shiguang Yinjin, meaning time stamping, has became famous.