Mania for KAWS x Uniqlo tees: Fast fashion brand finds Midas touch in China

Instead of real fans for the artist or fashionmongers, many in the crowds of shoppers sprinting into Uniqlo stores for the very first time on Monday might well be scalpers who are active in fencing various kinds of collections, according to a report by dtcj.com, a data content and community platform owned by China Business Network.

This time especially, as KAWS previously announced on Twitter that the collection would be his last collaboration with UNIQLO UT line, the resell value of these products is considered to be high, the report said.

But a report by technology media website 36kr found that after the frenzy on Monday, the price of the tees did not go up as the market expected. On the fashion wear secondary trading apps UFO (Unique Fashion Object) and Du, it ranged from 149 yuan to 179 yuan.