Tailored to perfection

By Zhang Kun in Shanghai | China Daily | Updated: 2019-05-11 10:17
[Photo provided to China Daily]

Recently arriving in Shanghai, Chanel's Mademoiselle Prive exhibition has pulled out all the stops to make an impression on the city and prove its couture is a cut above the rest

Stepping behind a screen bearing an image of the studio door inscribed with the symbolic words "Mademoiselle Prive", visitors enter the world of the French fashion house Chanel, where the past, present and future of this luxury brand unfold on a vast scale at a venue set against the backdrop of Shanghai's Huangpu River.

The Mademoiselle Prive exhibition at the West Bund Art Center in Shanghai is the fourth stop of the grand Chanel showcase after London in 2015, Seoul in 2017 and Hong Kong in 2018.

The free exhibition at 2555 Longteng Avenue will run until Jun 2 before heading to Tokyo in October. Reservations made through the exhibition's WeChat account also give access to a mini-program that enables visitors to experience the showcase via augmented reality technology.

The title of the show derives from the words adorning the door to the studios of iconic designer Gabrielle Bonheur "Coco" Chanel (1883-1971) on the third floor of 31 Rue Cambon in Paris.

According to Bruno Pavlovsky, president of Chanel fashion, the words are an invitation to discover "the three icons created and designed by Chanel", namely the perfume Chanel N°5, its haute couture and its high jewelry.

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