Sochi offers an alternative for Russians

Former Olympics ski site has seen a 'crazy rise' in tourist numbers

SOCHI, Russia - When Russia spent billions of dollars to host the 2014 Winter Olympics in Sochi, many predicted that its flashy facilities would be left to rot.

But five years later, the Rosa Khutor resort in the Caucasus Mountains is becoming a favorite of Russian skiers, and an alternative to ski trips to Europe.

The resort, which hosted alpine events for the Olympics, was packed on a recent February day, with skiers racing down the slopes as low clouds hung over the mountains.

Dressed in a blue ski outfit with matching goggles, Yaroslava Serdzhuk said that for Muscovites like her, traveling to the resort was an easy holiday.

"Coming here doesn't take a lot of time, money or effort. It's at the same level as what you can find in Europe, except it's local," she said.

Evgeny Anichkin, a salesman from Moscow at the resort for a ski trip with friends, spends two or three winter weekends a year at Rosa Khutor.

He flies two and a half hours from the Russian capital to Sochi on the Black Sea, before taking a 45-minute bus or taxi up a new road to the resort.

"This station is simply wonderful," the 40-year-old said, his skis resting on his shoulders after a run down the hill.

"There are easy, difficult, wide and narrow trails. People are happy, staff are attentive. It's very cool."

Russia poured a record $41 billion into the Sochi Olympics.

Rosa Khutor has become a venue for professional competitions and is hosting events in the Women's Alpine Ski World Cup this weekend.

Rosa Khutor's deputy chief Alexander Belokobylsky said there was a"crazy rise" in visits in the first two years after the Olympics.

Numbers have still been rising, by five to seven percent per year, he said, with 920,000 skiers visiting Rosa Khutor during last year's season.

The resort's main village is in a valley 500 meters above sea level. Cable cars take skiers to the top of the slopes at an altitude of 2,320 meters, with impressive views of the Caucasus and - in good weather -the Black Sea.

Belokobylsky said the resort's target audience is Russians who usually ski in Europe. The ruble has lost almost half of its value against the dollar since 2014, making skiing holidays in western Europe expensive for Russians.

"By comparing what they see here to what they see abroad, they are impressed. For many it's unexpected," he said.

Inspired by Rosa Khutor's success, Russian authorities are trying to take this model to other Caucasus resorts.

The government has announced plans to invest 41 billion rubles($626 million) to modernize three other ski resorts in the region, including at Mount Elbruz, Europe's highest peak.

Similarly to Europe, alpine skiing remains a luxury as many in Russia cannot afford, and accommodation in Rosa Khutor is scarce.

According to independent research firm TourStat, nearly 4 million Russians - less than 3 percent of the population - practice the sport.

On the slopes of Rosa Khutor, Anton Kravchuk - who teaches skiing - said his countrymen are getting better at the sport.

"Four years ago, we mainly taught beginners," he said. "The level has improved greatly, now we mostly teach in the highest part of the resort."

Agence France-Presse