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Air France: A design for life

By Zhang Xingjian | chinadaily.com.cn | Updated: 2019-01-24 16:36
A logo at Paris Charles de Gaulle Airport. [Photo by Zhang Xingjian/chinadaily.com.cn]

When considering Air France, many think first of the company's aircraft that bring tourists to their destinations. The design of Air France however is an interesting topic itself.

A number of the biggest names in design have honed their talents at Air France, bringing a sense of aesthetics and prestige to air travel.

According to an official from Air France, when the company set out to conquer air travel in the 1930s, it established a strategy according to the golden rules of modernity – a modernity that was both forward-looking and human-focused. To do this, the airline turned to the most daring designers and architects of the age.

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