Internet games offer new approach to boost traditional culture

According to the China Youth Daily's survey, 89.4 percent of respondents believed games with cultural elements could draw young people closer to traditional Chinese culture.

One of the game roles in "Glory of the King" is based on Li Bai, one of China's most famous poets who lived in the Tang Dynasty (618-907). The game role "Li Bai" has special in-game lines cited from the poet's famed poems, which has rekindled the interest in the Tang poetry among young players.

The game has also led to derivatives to promote traditional culture. A talk show produced by Tencent invites scholars to share with the audience the historical culture reflected in "Glory of the King," and has received about 300 million views online.

"Traditional culture is the soul of our cultural industry, which in return pushes forward the inheritance and development of traditional culture," said Luo.

In addition, "Arena of Valor," the foreign version of "Glory of the King," has been released in more than 85 countries and regions in 16 languages. More than 100 million users have registered abroad in the first half of 2018.

The foreign version still adopts the Chinese style to game roles and skin designs and introduces Chinese history and literature to foreign players, according to You Fen, brand director of the game.

"The gaming industry not only opens a new window for the public to learn Chinese traditional culture but also fosters a new channel of cultural exchange between China and other countries," said You.