Food Diary starts a new chapter

Popular online food story goes offline as the first Food Diary-themed restaurant starts trial operation on Friday in Shanghai.

Food Diary, a series of popular online video clips featuring food, has over 35 million fans online and the each episode has been viewed over 20 million times.

The 380 square meters restaurant is divided into four parts including water bar, noodle bar, offline retail sector and offline activity space.

Inheriting its online concept, which is we should eat well, the offline space is decorated into different life scenes.

The products of the restaurant, which will open officially in early November, have different themes and they will be updated each month.

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