Baidu ties up with Europe's Zoomin.TV on new short video series

Internet search giant and online content provider Baidu announced that it would team up with Zoomin.TV, the largest short video producer in Europe, to coproduce a series of short films focusing on inspiring Chinese people.

According to the agreement unveiled in Beijing on Thursday, the first season of Amazing Chinese Stories, featuring around 140 short video clips based on interviews of individuals, will be released online via Baidu's Baijiahao video platform to promote positive messages.

The stories will cover many themes, such as overseas Chinese struggling to reach their goals, young business pioneers in China and foreigners interested in promoting Chinese culture.

Zoomin.TV is based in Amsterdam, the Netherlands. Its content serves over 2,500 websites worldwide and it has a production team of 3,500 directors from 110 countries and regions.

Although China's short video market has taken off in recent years, it is still often criticized for its low-quality content. Consequently, Baidu says it will use this opportunity to help raise the bar for the industry while introducing more international expertise.