Adrenaline junkies: Chinese becoming more adventurous

Other popular activities include mountain skiing, cycling and marathons, according to Peng.

"In the future we will focus on those products that combine outdoor sports and tourism. With the number of tourists growing, we believe outdoor sports packages will have more fans," he said.

Some popular global destinations famous for extreme sports have witnessed an increase in Chinese tourists year-on-year.

"Last year 97,271 Chinese visitors came to South Africa," said Bradley Brouwer, president of South African Tourism's Asia-Pacific branch. "The number of Chinese visitors who experience outdoor activities has increased every year. We have found that more and more Chinese travelers are becoming more adventurous and like outdoor activities in wide open spaces."

South Africa is known as an ideal holiday destination for outdoor adventures of all kinds, ranging from surfing, skydiving and bungee jumping, to safaris and even shark cage diving.

Brouwer said he has noticed that Chinese riders participated in the Cape Epic race in March, one of the most televised eight-day mountain bike race events in the world.

"With China's millennial generation increasingly looking for more unique and immersive experiences that others might not yet have tried, South African Tourism hopes to strike this chord with a new focus on authentic cultural and people-to-people experiences, which makes our Rainbow Nation so uniquely warm and welcoming," he added.

Peng said a significant reason behind Chinese tourists going abroad for extreme sports is that other countries might be more competitive in those fields.