Global EditionASIA 中文双语Français
China
Home / China / Society

WeChat report reveals New Year holiday trends

Xinhua | Updated: 2018-02-22 14:13
Share
Share - WeChat

BEIJING - China's leading social media platform WeChat released a report on user behavior during the six-day Spring Festival holiday.

From Feb 15 to Feb 20, more than 768 million people participated in sending and receiving hongbao, or red packets, an increase of 10 percent year-on-year, according to a statement released by WeChat on Feb. 21.

Users from Guangdong, Shandong and Jiangsu provinces led the country in grabbing the largest number of red packets. The most generous user this year was a man from Chongqing Municipality, who sent out 2,723 red packets in just six days. A man from Nanchang, capital of East China's Jiangxi province, was one of the luckiest people during the Chinese New Year receiving a total of 3,429 red packets.

Hong Kong topped the shopping destination choices for Chinese outbound tourists, with Thailand and Japan in second and third places, respectively. Consumers from the post-1990s generation made up the largest portion in terms of overseas spending, according to WeChat.

In the domestic market during the New Year holiday, users spend most in retail sector, restaurant and traveling, according to WeChat.

During the six-day holiday period, a total of 229.7 billion messages were sent on WeChat and 2.8 billion posts made on WeChat Moments. The use of video and audio calls reached 17.5 billion minutes.

During the holiday, the highest number of simultaneous online users for mini games reached 28 million per hour. WeChat users in total walked 6.43 trillion steps during the holiday.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US